Hey there! Welcome back to another exciting job update on our blog. Today’s opportunity is a really interesting one from PUMA, a global sportswear leader known for its vibrant culture and inclusive spirit. The company is currently hiring for the role of Intern – Employer Branding & DEI at its Bengaluru office.
In this post, we’ll cover everything you need to know — from eligibility criteria and the selection process to the roles, responsibilities, skills required, and how to apply. We’ll also go over some interview questions to help you prepare for the big day. So, let’s dive in and explore this exciting internship opportunity at PUMA India!
Overview | PUMA Recruitment 2025
| Company Name | PUMA |
| Job Role | Employer Branding Intern |
| Qualification | Bachelor’s or Master’s Degree |
| Experience | Fresher |
| Salary | INR Upto 28K/Month |
| Location | Bangalore |
| Duration | 3-6 Months |
Eligibility Criteria | PUMA Recruitment 2025
1) Education: Currently enrolled in or recently graduated from a Master’s program in HR, Business, Communications, Marketing, Social Sciences, or related fields.
2) Experience: Prior exposure (through internships, volunteering, or academics) to HR, branding, or DEI work is a plus but not mandatory.
3) Skills: Strong communication skills, creative abilities, and familiarity with social media platforms.
4) Commitment: Must be available full-time and adhere to PUMA’s office schedule.
5) Duration: 3–6 months internship, with a possibility of extension.
Selection Process | PUMA Recruitment 2025
1) Application Submission: Submit your resume, cover letter, and work samples through the official PUMA career portal.
2) Resume Screening: The HR and Employer Branding teams will review applications to shortlist candidates based on eligibility and interest in the role.
3) Technical Test / Interview: A detailed interview may cover employer branding knowledge, DEI awareness, creativity, and communication skills.
4) HR Interview: HR checks your motivation, cultural fit, availability, and internship expectations.
5) Document Verification & Offer Letter: Once selected, the company will verify your documents and release your internship offer.
6) Onboarding Process: You will be guided through PUMA’s onboarding process, policies, and meet your Employer Branding & DEI team.
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Roles & Responsibilities | PUMA Recruitment 2025
1) Support Employer Branding Initiatives: Assist in planning and executing PUMA’s employer branding campaigns. You’ll help create, curate, and schedule content for platforms like LinkedIn, Instagram, and the company’s career site to attract the best talent.
2) Strengthen Brand Consistency: Ensure PUMA’s brand voice remains consistent across all touchpoints including job postings, Glassdoor reviews, internal newsletters, and recruitment campaigns.
3) Collaborate on DEI Projects: Work closely with the Diversity, Equity & Inclusion team to design inclusive campaigns, organize internal awareness drives, and support diversity events and employee spotlights.
4) Analyze Campaign Performance: Use analytics tools to monitor social media metrics, internal engagement, and candidate feedback. Provide recommendations based on your findings to improve campaign effectiveness.
5) Coordinate Events & Content Creation: Partner with HR, marketing, and design teams to organize talent-engagement programs, campus drives, and storytelling campaigns that highlight PUMA’s workplace culture.
Skills & Competencies | PUMA Recruitment 2025
1) Communication & Writing Skills: Excellent written and verbal communication skills are essential. You’ll be crafting engaging social media posts, event write-ups, and internal communications that represent PUMA’s brand voice.
2) Creative Thinking: A creative mindset is key! Whether it’s designing visuals on Canva or brainstorming social media ideas, you should be comfortable experimenting with content formats and storytelling techniques.
3) Organizational & Analytical Abilities: Strong organizational skills to manage multiple tasks, track projects, and analyze campaign data for meaningful insights.
4) Team Collaboration: The ability to work effectively across HR, marketing, and creative teams. You should be a good listener, collaborator, and communicator.
5) DEI Awareness: A genuine interest in Diversity, Equity, and Inclusion initiatives, with a curiosity to learn about inclusive workplace practices and talent marketing strategies.
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How to Apply? | PUMA Recruitment 2025
- First, read through all of the job details on this page.
- Scroll down and press the Click Here button.
- To be redirected to the official website, click on the apply link.
- Fill in the details with the information provided.
- Before submitting the application, cross-check the information you’ve provided.
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General Interview Questions | PUMA Recruitment 2025
General Questions Interview Questions
1) Tell me about yourself.
How to Answer: Give a short introduction including your education, interests in employer branding or DEI, and why you’re applying for this internship.
2) Why do you want to join PUMA?
How to Answer: Talk about PUMA as a global brand, its culture, and your interest in contributing to the Employer Branding & DEI team.
3) What are your strengths?
How to Answer: Mention strengths like communication, creativity, teamwork, and adaptability.
4) How do you handle multiple tasks at once?
How to Answer: Explain your method—using to-do lists, prioritisation, and time management.
5) Where do you see yourself in the next one or two years?
How to Answer: Share your goal of building a career in HR, branding, or DEI with learning-focused enthusiasm.
Role-Specific Interview Questions
1) How would you plan a social media campaign to promote PUMA as an employer of choice?
How to Answer: Explain how you’d align visuals, storytelling, and employee experiences with PUMA’s brand values — speed, spirit, and inclusivity.
2) What does DEI mean to you and why is it important in workplaces?
How to Answer: Share your understanding of diversity, equity, and inclusion, emphasizing how diverse teams bring innovation and fairness.
3) How would you handle feedback on creative content you’ve made?
How to Answer: Say that you appreciate constructive feedback and use it to improve your ideas, understanding that branding thrives on collaboration.
4) What tools or software do you use for content creation?
How to Answer: Mention tools like Canva, Adobe Express, or MS PowerPoint for design, and highlight familiarity with LinkedIn and Instagram analytics.
5) How would you measure the success of an employer branding campaign?
How to Answer: Discuss tracking engagement metrics, follower growth, candidate experience surveys, and feedback from internal stakeholders.
About the Company | PUMA Recruitment 2025
PUMA is one of the world’s leading sportswear brands, designing footwear, apparel, and accessories that inspire athletes and everyday movers. Founded in 1948 and headquartered in Herzogenaurach, Germany, PUMA operates in over 120 countries and employs around 22,000 people worldwide.
In India, PUMA is known not just for its products but also for its strong employer brand, inclusive work culture, and commitment to sustainability. The company’s core values — Be Driven, Be Vibrant, Be Together, and Be You — reflect its belief in individuality and collaboration.
At PUMA, you’ll experience a culture that celebrates creativity, diversity, and teamwork. The company’s Employer Branding & DEI team plays a crucial role in shaping this identity, making it an exciting place for young professionals to begin their HR and branding journey.
Conclusion | PUMA Recruitment 2025
That wraps up today’s job update! If you’re passionate about storytelling, creative content, and building inclusive workplaces, this PUMA Hiring Intern – Employer Branding & DEI opportunity might be the perfect fit for you.
It’s a chance to gain hands-on experience in one of the world’s most vibrant global brands, collaborate with passionate teams, and make your mark in HR and diversity initiatives.
So don’t wait too long — prepare your resume, polish your cover letter, and apply right away!
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Frequently Asked Questions | PUMA Recruitment 2025
1) What is the duration of the internship?
Ans: The internship duration is 3–6 months, with a possibility of extension based on performance.
2) Is prior experience mandatory for this role?
Ans: No, prior experience isn’t mandatory. However, familiarity with HR, branding, or DEI work is a plus.
3) What tools should I know for this internship?
Ans: You should be familiar with Canva, Microsoft Office, and social media platforms like LinkedIn and Instagram.
4) What kind of projects will I work on?
Ans: You’ll work on employer branding campaigns, DEI initiatives, and event coordination projects.
Disclaimer | PUMA Recruitment 2025
The Recruitment Information Provided above is for Informational Purposes only. The above Recruitment Information has been taken from the official site of the Organization. We do not provide any Recruitment guarantee. Recruitment is to be done as per the official recruitment process of the company. We don’t charge any fee for providing this job Information.